I'm not the only one noticing that the Hulk is waaaay overmerchandised. I've seen the Hulk on everything from pudding to candy to more. The pudding was at least green--the candy was simply bagged Hershey's minibars with a picture of the Hulk on the bag. Try explaining that to a four year old who wants everything "Hulk."

Check out a site that details this even more throroughly than I do.